A Message from the Authors
Greetings from Ron and Arnie,
The Earth’s Best Story is intended for a wide audience, to be read by those interested in entrepreneurship and business, an intimate memoir, inspiration, twins, the organic foods industry and Earth's Best (the company).
You will be immersed in our journey of taking a big idea and manifesting it and the many lessons learned along the way. You will learn about another view of success and how we discovered it and our many mistakes and how easy they are to make and hopefully avoid.
Our book is about as close as you can get to being in the hot seat and way out on a limb as an entrepreneur, without actually being in that seat. It brings into focus the relevance of biography (family and personal history) and its impact on how a venture unfolds or even whether it unfolds.
It is a "tale" because it's almost unbelievable. But it's what happened to us.